Enjoy and explore the collection of work below, showcasing agency collaborations, in-house projects, and freelance endeavors. Curious about everyone I’ve worked with? See the full list here ➔
⋆ LOVE WHAT YOU DO ⋆
It is incredibly rewarding when my passion for design and movement merge to develop and share inspiring stories. The synergy of body, mind, and breath fuels my creativity, embodying the choice to BE great all ways, always.
Below are samples of projects where I had the privilege to highlight this greatness and inspire others through the stories of athletes, each finding their voice of the hero in the process.
Arizona State University and Sun Devil Athletics
During my six years at ASU, I was a leader for the creative direction of projects supporting the global Brand Marketing and Media strategy. This included overseeing brand development, social media campaigns, creative direction for photography and video — while also establishing guidelines, templates, and conducting Marketing Academies both on-site and remotely.
Digital ads for Social to promote the innovation awards for ASU
Guiding motion and emotion through creative direction in branding and photography, inspiring others “on their way to a better life.”
Creative Direction / Producer
of Brand aligned photography for campaigns and Enterprise wide marketing endeavors at Arizona State University
Select a tile below to view an in-depth gallery of moments captured with authentic emotion and all heart. ↓
/// ASU Sun Devils /// #ForksUp /// Watch the commercials + BTS ➔
Brand Evolution
Brand guides are essential for guiding a company's identity as it evolves. They establish naming conventions and provide clear guidelines on visuals, tone, and messaging to ensure consistency across all communications. This cohesive approach strengthens brand recognition and builds consumer trust, enabling the brand to grow effectively in the marketplace.
Explore three distinct companies I have helped evolve. Click on a logo to learn more.
Let’s connect to create something magnificent together too ➔
Let’s connect to create something magnificent together too ➔
6pm.com, a Zappos owned Amazon Company
While working at HAPI, Zappos hired the agency to work on 6pm.com (their sister), a “tiny” $500,000,000 brand. Fun client, wild culture, but always awesome people, and together we achieved amazing results. It’s a score-score for everyone to develop campaigns that accumulate million-dollar sales lifts, and get you incredibly discounted designer handbags.
Highlights: 13:1 ROI and a 31% increase in new customers over three years.
Read more ➔
Unconditional LOVE for the pups
… and kittens too! Explore the work done for the Arizona Humane Society that warms hearts and gives back to our four-legged friends ➔