BTS Process @ ASU

During my six years at ASU, I led the creative direction of projects to support the global Brand Marketing and Media strategy, overseeing brand, social media, creative, photography and video. This direction led to an opportunity to lead and align the entire University ecosystem to be an inclusive and diverse story in all marketing materials, through guidelines, Marketing Academies, and direction of on-site and remote assignments. It was a strategic and highly cross-functional role with direct interaction to ASU’s executive leadership team, requiring leadership and the ability to forge strong alliances across the entire ASU enterprise ecosystem. For full transparency, I have chosen to show the Google slide presentations of work accomplished each year — our personal portfolio to celebrate and continue excellence for the next chapter.