ASU Sun Devil Athletics FY17 Campaign

— IGNITE THE POWER WITHIN —

Photo Creative Direction. Creative Design Direction. Four different levels of Photographer expertise (ranging from in-house to professionals charging $30K per day) were directed to create this campaign photography for all 26 sports. Through my planning, direction and connection with the athletes on set, the dream within ignited to become a reality for all to be inspired to find their power inside too.