ASU Sun Devil Athletics
#ForksUp — this hashtag was unified across all 26 sports and campaigns under my guidance and direction. It was and is awesome to see it reinforced and unify the Sun Devil Nation year after year.
FY17 (2016-17)
• 365+ miles of collaboration
• three pairs of shoes lost in the process
• 26+ sport photo assignments
• 583+ tasks completed
• 365+ miles of collaboration • three pairs of shoes lost in the process • 26+ sport photo assignments • 583+ tasks completed
What People Are Saying
“Woo hoo!”
– Becky Parke, Sun Devil Athletics, Associate AD Marketing
“Great design … Looking forward to seeing this out in the ‘wild.”
— Steven Westerhoff, Bluemedia, Account Executive
“'I love this! BEST campaign I’ve seen yet!'
– Dr. Michael Crow, President, Arizona State University
FY18 (2017-18)
• designed to achieve department ticket sales and business goals while attaining high levels of alignment between the ASU enterprise and Sun Devil brands
• designed to achieve department ticket sales and business goals while attaining high levels of alignment between the ASU enterprise and Sun Devil brands
• the creative materials seek to portray the strength of character, talent, knowledge, skills, optimism and inventiveness to conquer all challenges on and off the field
• the creative materials seek to portray the strength of character, talent, knowledge, skills, optimism and inventiveness to conquer all challenges on and off the field
• the campaign targets one of the largest alumni and fan bases in the country, seeking to inspire its audience through the universal ideals represented in collegiate competition — toughness, agility, speed, teamwork and hope
• the campaign targets one of the largest alumni and fan bases in the country, seeking to inspire its audience through the universal ideals represented in collegiate competition — toughness, agility, speed, teamwork and hope
“New creative at the edge of
brand expression”
FY19 (2018-19)
• Addy award winning creative
• Addy award winning creative
#ForksUp
CLIENT & AGENCY ☆ ARIZONA STATE UNIVERSITY SUN DEVIL ATHLETICS