ASU Healthy Campus

Photo Creative Direction for campus lifestyle to support marketing and brand needs during COVID and beyond. I led the first photo assignment on campus, and probably one of the first in the world, to support marketing needs. Our first assignment was full of emotion, as no one knew what to do or how to act — we had not seen or been near another human in over a month. At the time, the guidelines were stated that only students would be required to wear masks. I made the call at the end to retake all the photos again with the instructor wearing a mask too. We launched with the first set of photos … and within a week the guidelines changed requiring the instructor wear a mask too. This forward thinking approach on my part saved us time, money and allowed us and others to feel confident in returning to campus through visual communication that aligned with what was going on in the world.